Dynamics CRM Consulting Services

CRMs have evolved from being a simple system of records containing customer data to highly intelligent, adaptive, mobile and social platforms that enterprises could take advantage of. Enterprises realize that there is a goldmine of customer information that is residing within CRMs and these information nuggets could be used to improve customer experience and customer loyalty while improving the productivity of Sales, Marketing and Customer Support teams.

Microsoft Dynamics CRM enables enterprises to improve customer experience leveraging Business Intelligence, Field Services, Social Collaboration and Social Analytics features. It enables you to streamline your business functions and increase profitability in Sales, Marketing, Social, Customer Care and Field Service divisions. Microsoft Dynamics CRM is available in cloud and on premise platforms.

Microsoft had announced that it will be discontinuing the mainstream support for Dynamics 4.0 on April 9th 2013 and CRM 2011 version on July 12th, 2016. Microsoft will no longer accept change requests or make changes to the product design. This means that enterprises currently using Dynamics 4.0 or CRM 2011 will have to migrate to the higher versions of MS Dynamics CRM - 2013/2015/2016/O365. Moreover, Microsoft Silverlight, the framework that was used in the earlier version of MS CRM will no longer be supported. As a result, the customizations built on top of these components will no longer work. Also, the newer browsers and OS will not be compatible with Silverlight. Hence, enterprises will have to migrate from Silverlight to O Data, HTML, Javascript formats.

Enterprises planning to migrate to Dynamics 365 can accelerate Digital Transformation and also take advantage of the latest features of Dynamics 365 which can improve user experience across devices, browsers and OS, improve usability with mobile offline support, editable grids and improved experience on Microsoft Excel for updating records and improve business effectiveness through mobile friendly surveys, Gamification, Field Service features, Cortana Analytics etc.

Enterprises can also drive increased social engagement with Dynamics 365 with the social engagement tool which has the following features:

• Supports 20 languages and social media platforms such as Twitter, Facebook, Youtube videos, wordpress blogs and Tumblr blogs and over 3500 news publications and wires and custom sources via RSS
• MSE’s unique Sentiment Analysis uses a machine-learning model that is trained on native language and emoticon dictionaries
• Social center that captures social media conversations from Facebook and Twitter and allows customer service managers to assign posts and respond to them
• Social CRM provides the ability to gain insights on your competitor’s weaknesses and strengths and also provides the ability to reply to tweets and FB posts within MSE